The national press has recently spoken a lot about BCUBE, on the occasion of the presentation of the new “Corporate Image”, which took place in the Museum of Design – La Triennale, in Milan.
“GIVE ME A MEAN, I’LL MOVE THE WORLD” was the suggestive title that the weekly L’ESPRESSO dedicated to BCUBE in the pages of “Economy “
(L’Espresso n.4, January 30, 2014, page 109).
Maurizio Maggi has remembered the history of BCUBE in a one-page long article, beginning with a brilliant introduction, “The Global Player in Integrated Logistics changes the name, comes out from the anonymousness and from Casale Monferrato, Alessandria, moves to conquer the world.” He continues: “The first step in the logistics dates back to forty years ago, when Bonzano family became a major supplier of Fiat and gave birth to a phase of development, which has been accomplished recently with an acquisition campaign of the value of € 25 million.
An acceleration that pushed Piero Carlo to revolutionize the image of the group, entrusting Oliviero Toscani the task of changing the “identity card” of the company … Despite the crisis, BCUBE continues to grow and aims to increase by 20% the revenue in 2014, by incrementing the share of export, which is currently worth half of revenues. He took a piece of the company Eagle from Huntsville, in Alabama, specializing in logistics for the defense sector, a business in which the company is already present as a supplier for Finmeccanica; he bought half of the French AASI and the majority of a German company, of which Bonzano still does not want to reveal the name… Among the advisors of the company, there’s Roberto Bettega, the legendary BobbyGol. As a true Juve fan, Bonzano is always subscribed to Juventus. ”
The headline of the article says, “TIR, TRAINS, SHIPS. BCUBE DOMINATES THE HI-TECH LOGISTICS. AND TOSCANI REFRESHES ‘ITS LOOK ‘.
A portrait of Piero Carlo Bonzano then appeared on CAPITAL (408 -409 February / March, 2014, page 97).
The one-page long article is titled “TO CAPITALIZE THE (NEW) IDENTITY“ by Andrea Nicoletti.
“He calls it bluntly ‘the courage to go against the tide.’ It must have taken a lot of courage to Piero Carlo Bonzano to change the name and the logo, the most important and valuable own that each company has, of its Argol Villanova after 60 years of growth and success under the same brand … the new one is more easy-to-read – says Bonzano, and more suitable to the global context in which, always more often, our company finds itself. Now it also represents a new BEGINNING, oriented towards the world.”
BUSINESS & FINANCE, the Monday’s economic supplement of the newspaper LA REPUBBLICA, in a half-page article by Massimo Minella, entitled “ARGOL VILLANOVA REFRESHES THE LOOK TO GROW ABROAD” (Business & Finance, Monday, February 3, 2014, p. 32) says:
“The piedmont Company is going to exceed € 500 million of revenues this year and has already become a global player in the logistics market, also thanks to a series of acquisitions. The new name BCUBE and logo designed by Oliviero Toscani will serve to strengthen its identity.”
IL SOLE 24 ORE, in an article by Filomena Greco says “Changes the name to get on the path of internationalization, but with its feet firmly planted in the province, between Casale Monferrato – where the new headquarters is being raised, Livorno and Bari. Argol, the first Italian company in the logistics and transport, born sixty years ago in the Alessandria area, chose Oliviero Toscani to sign the new image campaign and focused on investments and specialized services, with a new look contained in the name BCUBE … the Group’s investment plan in the next two years counts on € 40 million to € 60 million to strengthen the sector of Oil & Gas, followed by Air Cargo and to support the international expansion. Engineering and integrated services, therefore, are the strengths of Argol that in 60 years of history, has taken care of heavy load transport, starting from blades for wind turbines, up to jumbo. ”
“ARGOL CHANGES THE NAME AND INVESTS IN BRAZIL AND IN CHINA”, Il Sole 24 Ore, Friday January 24, 2014, page 40.